The producer-funded dairy checkoff has launched a new social media campaign to help connect with lactose intolerant consumers. Called Moovision.com™, the program aims to change the attitude and purchase behavior of millions of U.S. adults who currently experience real or perceived symptoms of lactose intolerance and avoid or restrict dairy consumption. Bringing them back to dairy could result in 2.3 … Read More
Vilsack Names NDB Board Members
Congratulations to the dairy farmers named to the National Dairy Promotion and Research Board. All appointees will serve three-year terms. “These appointees represent a diverse cross section of the dairy industry and I am confident that they will serve dairy producers throughout the United States well,” said Agriculture Secretary Thomas J. Vilsack. Newly appointed members are: Renae A. De Jager, … Read More
Milking Parlor: Communicating the Good News of Dairy
Dairy farmers are looking for more ways to get their story out to the public … and some of that is starting with school kids. The dairy industry has a good story to tell … one of hard-working farmers and their families, who are producing quality, nutritious products that build strong bodies and strong minds. In this episode of the … Read More
DMI Corrects Article's Inaccuracies
Dairy Management Inc., the national dairy promotion program, has sent out the following statement in response to a recent article about their program. Be sure to share this message! The New York Times and numerous media outlets this past week have inaccurately reported on the nation’s farmer-funded dairy promotion program. Much of the reporting is fundamentally wrong. Contrary to the … Read More
New Look for Checkoff Site
Dairy Management Inc. (DMI), the national dairy checkoff organization, announces a new checkoff resource website for dairy farmers. The website has enhanced photos and graphics to help deliver the latest news on how farmers’ investment is working to grow sales of U.S. dairy products. Before its launch, producers had an opportunity to provide input about the site’s redesign during the … Read More
Tellman and Johnson Honored
Congratulations to two of North Dakota’s most distinguished leaders: Allen Tellman and Virgil Johnson. The two were honored at the 44th Annual North Dakota Dairy Convention with the Merit Award and Milky Way Award, respectively. Tellman is a fourth generation dairy producer from New Salem, and Virgil Johnson is a Mandan cheese maker with a rich history. Tellman farms with … Read More
Learning More About Powerful Partners
Nearly 1,000 dairy producers and industry representatives gathered last week in Reno, Nevada at their joint annual meeting, where they learned more about the success of dairy checkoff partnerships in driving sales of milk and dairy products. Brian Baxter has more on the powerful partnerships the Dairy Management Inc. (DMI) has formed with McDonald’s and Domino’s. Listen to Brian Baxter’s … Read More
Fuel Up to Play 60 News from Joint Annual Meeting
The Joint Annual Meeting of National Milk Producers Federation (NMPF), National Dairy Promotion and Research Board (NDB) and the United Dairy Industry Association (UDIA) recently wrapped up their fall meeting. The meeting’s theme was “Creating a Path to Prosperity” and was held October 26 – 28 at the Grand Sierra Resort in Reno, NV. Dairy producers, member cooperatives, Young Cooperators … Read More
Why Do You Love to Dairy?
Grab your video camera and get out onto your dairy farm and tell the world why you love to dairy! Sponsored by Dairy Management Inc., the “Why I Love to Dairy” contest deadline has been extended to November 1. Enter today for your chance to win a flip cam. Let everyone know why you love milk and dairy products, being … Read More
Dairy Checkoff Working at Expo
Dairy farmer representatives of the National Dairy Board were working as hard as the dairy checkoff does here the first day of the World Dairy Expo. I had the opportunity to chat with NDB chairman Paula Meabon of Pennsylvania and Wisconsin producer and representative on the board Randy Roecker about some of the dairy checkoff funded programs that they are … Read More