Before it was officially launched last week during the Western Dairy Management Conference in Reno, the new Novus International C.O.W.S. program measured approximately 140 dairies across California, Texas, New Mexico, Pennsylvania, Vermont and New York. Two producers and a dairy consultant who took part in the pilot program explained how measuring cow Comfort, Oxidative Balance, Well-being and Sustainability gave them … Read More
Novus Gives COWS New Meaning
Take a C for Comfort, an O for Oxidative Balance, a W for Well-being and an S for Sustainability, add them together and you have C.O.W.S., a new program from Novus International to help dairy producers have happier and more productive animals. “The COWS program is our effort to benchmark and understand cow comfort and lameness and lying time and … Read More
Novus Introduces C.O.W.S. Program
Today in Reno, Novus International introduced an innovative program to help dairy producers enhance the comfort and well-being of their herds so they can better maximize productivity and enrich dairy industry sustainability. The Novus C.O.W.S. program launched with a new website – www.novuscows.com. C.O.W.S. stands for Comfort, Oxidative Balance, Well-Being and Sustainability. Each of these four key pillars of the … Read More
Milking Parlor: Novus Builds on Sustainability
Dairy farmers are moving to more sustainable operations, and Novus International, sponsor of this program, has opened a research farm that tests its products and ways to be sustainable. In this edition of the Milking Parlor, we take a look at Green Acres, Novus’ research farm that uses several sustainable features, including collecting the wastewater and composting and a soon-to-be-operational … Read More
Busy Year for Novus in Beef and Dairy
At the National Association of Farm Broadcasting (NAFB) annual meeting last month, Novus International was talking with reporters about this year’s acquisitions that have strengthened the company’s presence in the beef and dairy cattle market. Novus’ Beef Sales Manager Marty Andersen says when they acquired the Albion animal nutrition group in February it helped them expand their portfolio of chelated … Read More
Milking Parlor: Communicating the Good News of Dairy
Dairy farmers are looking for more ways to get their story out to the public … and some of that is starting with school kids. The dairy industry has a good story to tell … one of hard-working farmers and their families, who are producing quality, nutritious products that build strong bodies and strong minds. In this episode of the … Read More
A Rumen With a View
“Everybody that comes out here wants to know about the steers with the windows,” according to Skip Hampton, manager of product research for Novus International. Skip is also the manager of Novus’ new research facility Green Acres Farm in Montgomery County, Missouri. He says the Holstein steers are used for research trials to study rumen bypass – how an ingredient … Read More
Novus' Green Acres is the Place to Be
Novus International’s Green Acres Farm is the place to be this Saturday when they hold a ribbon cutting at the facility in Montgomery City, Missouri. The ceremony will be followed by a Fall Festival with food, entertainment and fun activities for the whole family. The research farm, located about an hour or so from Novus global headquarters in St. Charles, … Read More
Milking Parlor: Dairy Expo Focuses on Improving Profits
It was a much more upbeat mood than in the past few years in Madison, Wisconsin earlier this month for World Dairy Expo, the dairy industry’s premier event. More than 65,000 people attended this year’s event, including 2,468 from 87 countries outside of the U.S. The good turnout and the increased optimism was music to the ears of the 770 … Read More
2010 World Dairy Expo Recap
Finally finished the last post from the 2010 World Dairy Expo today – here are some of the highlights, in case you missed it. Amazing Results in Boosting Milk Fat Levels – interview with Dr. Scott Bascom, a nutritionist with Cooperative Plus in Wisconsin. How Lower Protein Rations Can Increase the Bottom Line – interviews with Dr. Larry Chase with … Read More